Attention for Chapter 7:
Special Session: Nonprofit and Nongovernmental Organization (NPO and NGO) Marketing: Examination of Multicultural Perspectives: An Abstract
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Chapter title |
Special Session: Nonprofit and Nongovernmental Organization (NPO and NGO) Marketing: Examination of Multicultural Perspectives: An Abstract
|
Chapter number |
7 |
Book title |
Finding New Ways to Engage and Satisfy Global Customers
|
Published by |
Springer, Cham, June 2018
|
DOI |
10.1007/978-3-030-02568-7_7 |
Book ISBNs |
978-3-03-002567-0, 978-3-03-002568-7
|
Authors |
Theresa A. Kirchner, John B. Ford, Jörg Lindenmeier, Ben Lowe, Bob McDonald, Gillian Sullivan Mort, Kirchner, Theresa A., Ford, John B., Lindenmeier, Jörg, Lowe, Ben, McDonald, Bob, Mort, Gillian Sullivan
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
15 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Doctoral Student |
2 |
13% |
Unknown |
13 |
87% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
1 |
7% |
Economics, Econometrics and Finance |
1 |
7% |
Unknown |
13 |
87% |