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Chapter title |
Attraction and Compromise Effects in Choice-Based Conjoint Analysis: No-Choice Options as a Remedy: An Abstract
|
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Chapter number | 113 |
Book title |
Finding New Ways to Engage and Satisfy Global Customers
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Published by |
Springer, Cham, June 2018
|
DOI | 10.1007/978-3-030-02568-7_113 |
Book ISBNs |
978-3-03-002567-0, 978-3-03-002568-7
|
Authors |
Verena Wackershauser, Marcel Lichters, Marko Sarstedt, Bodo Vogt, Wackershauser, Verena, Lichters, Marcel, Sarstedt, Marko, Vogt, Bodo |