Attention for Chapter 73:
Marketing Strategy Implications of Employee Brand Engagement: Optimism and Commonality: An Abstract
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Chapter title |
Marketing Strategy Implications of Employee Brand Engagement: Optimism and Commonality: An Abstract
|
Chapter number |
73 |
Book title |
Finding New Ways to Engage and Satisfy Global Customers
|
Published by |
Springer, Cham, June 2018
|
DOI |
10.1007/978-3-030-02568-7_73 |
Book ISBNs |
978-3-03-002567-0, 978-3-03-002568-7
|
Authors |
Christine Pitt, Pierre Berthon, Ian Cross, Val Hooper, Joao Ferreira, Pitt, Christine, Berthon, Pierre, Cross, Ian, Hooper, Val, Ferreira, Joao
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
7 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Unspecified |
1 |
14% |
Professor |
1 |
14% |
Student > Master |
1 |
14% |
Unknown |
4 |
57% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
2 |
29% |
Unspecified |
1 |
14% |
Unknown |
4 |
57% |