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Chapter title |
Examining the Relationship between Market Orientation and Service Innovation: Fit as Matching Perspective
|
---|---|
Chapter number | 25 |
Book title |
Finding New Ways to Engage and Satisfy Global Customers
|
Published by |
Springer, Cham, June 2018
|
DOI | 10.1007/978-3-030-02568-7_25 |
Book ISBNs |
978-3-03-002567-0, 978-3-03-002568-7
|
Authors |
Yue-Yang Chen, Hui-Ling Huang, Tsai-Pei Liu, Chen, Yue-Yang, Huang, Hui-Ling, Liu, Tsai-Pei |