Attention for Chapter 173:
The Effect of Narrative Believability on Persuasiveness and Purchase Intention: An Abstract
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
The Effect of Narrative Believability on Persuasiveness and Purchase Intention: An Abstract
|
Chapter number |
173 |
Book title |
Finding New Ways to Engage and Satisfy Global Customers
|
Published by |
Springer, Cham, June 2018
|
DOI |
10.1007/978-3-030-02568-7_173 |
Book ISBNs |
978-3-03-002567-0, 978-3-03-002568-7
|
Authors |
Mario L. Cassar, Albert Caruana, Jirka Konietzny, Raeesah Chohan, Cassar, Mario L., Caruana, Albert, Konietzny, Jirka, Chohan, Raeesah
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
4 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Unspecified |
1 |
25% |
Student > Ph. D. Student |
1 |
25% |
Unknown |
2 |
50% |
Readers by discipline |
Count |
As % |
Unspecified |
1 |
25% |
Business, Management and Accounting |
1 |
25% |
Unknown |
2 |
50% |