Attention for Chapter 67:
The Consequences of Consumer Ethnocentrism upon Product Perceptions within Emerging Markets: The Case of Mexico: An Abstract
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Chapter title |
The Consequences of Consumer Ethnocentrism upon Product Perceptions within Emerging Markets: The Case of Mexico: An Abstract
|
Chapter number |
67 |
Book title |
Finding New Ways to Engage and Satisfy Global Customers
|
Published by |
Springer, Cham, June 2018
|
DOI |
10.1007/978-3-030-02568-7_67 |
Book ISBNs |
978-3-03-002567-0, 978-3-03-002568-7
|
Authors |
Miguel Sahagun, Arturo Vasquez-Parraga, Larry Lee Carter, Sahagun, Miguel, Vasquez-Parraga, Arturo, Carter, Larry Lee
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
5 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Researcher |
2 |
40% |
Professor > Associate Professor |
1 |
20% |
Student > Doctoral Student |
1 |
20% |
Unknown |
1 |
20% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
2 |
40% |
Economics, Econometrics and Finance |
1 |
20% |
Engineering |
1 |
20% |
Unknown |
1 |
20% |