Attention for Chapter 29:
Redefining Generational Cohorts Based on Touchpoint Exposure in Italy and Japan: An Abstract
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Chapter title |
Redefining Generational Cohorts Based on Touchpoint Exposure in Italy and Japan: An Abstract
|
Chapter number |
29 |
Book title |
Finding New Ways to Engage and Satisfy Global Customers
|
Published by |
Springer, Cham, June 2018
|
DOI |
10.1007/978-3-030-02568-7_29 |
Book ISBNs |
978-3-03-002567-0, 978-3-03-002568-7
|
Authors |
Marco Ieva, Chieko Minami, Cristina Ziliani, Ieva, Marco, Minami, Chieko, Ziliani, Cristina
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
5 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Researcher |
1 |
20% |
Unknown |
4 |
80% |
Readers by discipline |
Count |
As % |
Business, Management and Accounting |
1 |
20% |
Unknown |
4 |
80% |