Pervasive Advertising
Overview of attention for book
Table of Contents
-
Altmetric BadgeBook Overview
-
Altmetric BadgeChapter 1 Pervasive Advertising
-
Altmetric BadgeChapter 2 Digital Out-of-Home Media: Means and Effects of Digital Media in Public Space
-
Altmetric BadgeChapter 3 Meaningful Advertising
-
Altmetric BadgeChapter 4 Activity-Based Advertising
-
Altmetric BadgeChapter 5 A Standard for Digital Signage Privacy
-
Altmetric BadgeChapter 6 Targeted Advertising on the Handset: Privacy and Security Challenges
-
Altmetric BadgeChapter 7 Opportunities and Challenges of Interactive Public Displays as an Advertising Medium
-
Altmetric BadgeChapter 8 Conceptualizing Context for Pervasive Advertising
-
Altmetric BadgeChapter 9 Managing Advertising Context
-
Altmetric BadgeChapter 10 Social Networks in Pervasive Advertising and Shopping
-
Altmetric BadgeChapter 11 Adapting News and Advertisements to Groups
-
Altmetric BadgeChapter 12 Deploying Pervasive Advertising in a Farmers’ Market
-
Altmetric BadgeChapter 13 Rural Communities and Pervasive Advertising
-
Altmetric BadgeChapter 14 Attentional Behavior of Users on the Move Towards Pervasive Advertising Media
-
Altmetric BadgeChapter 15 Ambient Persuasion in the Shopping Context
-
Altmetric BadgeChapter 16 Interacting with Sound
-
Altmetric BadgeChapter 17 Scent Marketing: Making Olfactory Advertising Pervasive
Altmetric Badge
Citations
- dimensions_citation
- 26 Dimensions
Readers on
- mendeley
- 14 Mendeley
- citeulike
- 2 CiteULike