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Mendeley readers
| Chapter title |
Social Networks in Pervasive Advertising and Shopping
|
|---|---|
| Chapter number | 10 |
| Book title |
Pervasive Advertising
|
| Published by |
Springer London, July 2011
|
| DOI | 10.1007/978-0-85729-352-7_10 |
| Book ISBNs |
978-0-85729-351-0, 978-0-85729-352-7
|
| Authors |
Erica Dubach Spiegler, Christian Hildebrand, Florian Michahelles, Spiegler, Erica Dubach, Hildebrand, Christian, Michahelles, Florian |
| Editors |
Jörg Müller, Florian Alt, Daniel Michelis |
Mendeley readers
The data shown below were compiled from readership statistics for 26 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 2 | 8% |
| Switzerland | 1 | 4% |
| Unknown | 23 | 88% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 9 | 35% |
| Student > Master | 5 | 19% |
| Researcher | 2 | 8% |
| Student > Bachelor | 1 | 4% |
| Lecturer | 1 | 4% |
| Other | 2 | 8% |
| Unknown | 6 | 23% |
| Readers by discipline | Count | As % |
|---|---|---|
| Computer Science | 12 | 46% |
| Business, Management and Accounting | 6 | 23% |
| Arts and Humanities | 1 | 4% |
| Social Sciences | 1 | 4% |
| Engineering | 1 | 4% |
| Other | 0 | 0% |
| Unknown | 5 | 19% |