Pervasive Advertising
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 Pervasive Advertising
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Altmetric BadgeChapter 2 Digital Out-of-Home Media: Means and Effects of Digital Media in Public Space
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Altmetric BadgeChapter 3 Meaningful Advertising
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Altmetric BadgeChapter 4 Activity-Based Advertising
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Altmetric BadgeChapter 5 A Standard for Digital Signage Privacy
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Altmetric BadgeChapter 6 Targeted Advertising on the Handset: Privacy and Security Challenges
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Altmetric BadgeChapter 7 Opportunities and Challenges of Interactive Public Displays as an Advertising Medium
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Altmetric BadgeChapter 8 Conceptualizing Context for Pervasive Advertising
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Altmetric BadgeChapter 9 Managing Advertising Context
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Altmetric BadgeChapter 10 Social Networks in Pervasive Advertising and Shopping
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Altmetric BadgeChapter 11 Adapting News and Advertisements to Groups
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Altmetric BadgeChapter 12 Deploying Pervasive Advertising in a Farmers’ Market
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Altmetric BadgeChapter 13 Rural Communities and Pervasive Advertising
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Altmetric BadgeChapter 14 Attentional Behavior of Users on the Move Towards Pervasive Advertising Media
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Altmetric BadgeChapter 15 Ambient Persuasion in the Shopping Context
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Altmetric BadgeChapter 16 Interacting with Sound
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Altmetric BadgeChapter 17 Scent Marketing: Making Olfactory Advertising Pervasive
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Citations
- dimensions_citation
- 26 Dimensions
Readers on
- mendeley
- 26 Mendeley
- citeulike
- 3 CiteULike