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Mendeley readers
| Chapter title |
Opportunities and Challenges of Interactive Public Displays as an Advertising Medium
|
|---|---|
| Chapter number | 7 |
| Book title |
Pervasive Advertising
|
| Published by |
Springer London, July 2011
|
| DOI | 10.1007/978-0-85729-352-7_7 |
| Book ISBNs |
978-0-85729-351-0, 978-0-85729-352-7
|
| Authors |
Rui José, Jorge C. S. Cardoso |
| Editors |
Jörg Müller, Florian Alt, Daniel Michelis |
Mendeley readers
The data shown below were compiled from readership statistics for 48 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Portugal | 3 | 6% |
| Belgium | 2 | 4% |
| Germany | 2 | 4% |
| Spain | 1 | 2% |
| Unknown | 40 | 83% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 8 | 17% |
| Student > Master | 7 | 15% |
| Student > Bachelor | 6 | 13% |
| Researcher | 6 | 13% |
| Student > Doctoral Student | 2 | 4% |
| Other | 5 | 10% |
| Unknown | 14 | 29% |
| Readers by discipline | Count | As % |
|---|---|---|
| Computer Science | 20 | 42% |
| Engineering | 5 | 10% |
| Business, Management and Accounting | 3 | 6% |
| Design | 3 | 6% |
| Economics, Econometrics and Finance | 1 | 2% |
| Other | 0 | 0% |
| Unknown | 16 | 33% |