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Pervasive Advertising

Overview of attention for book
Attention for Chapter 11: Adapting News and Advertisements to Groups
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Citations

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Readers on

mendeley
9 Mendeley
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Chapter title
Adapting News and Advertisements to Groups
Chapter number 11
Book title
Pervasive Advertising
Published by
Springer London, July 2011
DOI 10.1007/978-0-85729-352-7_11
Book ISBNs
978-0-85729-351-0, 978-0-85729-352-7
Authors

Berardina De Carolis

Editors

Jörg Müller, Florian Alt, Daniel Michelis

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Sweden 1 11%
Unknown 8 89%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 3 33%
Student > Master 2 22%
Student > Postgraduate 1 11%
Unknown 3 33%
Readers by discipline Count As %
Computer Science 4 44%
Engineering 1 11%
Unknown 4 44%