↓ Skip to main content
What is this page? Embed badge

Pervasive Advertising

Overview of attention for book
Cover of 'Pervasive Advertising'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Pervasive Advertising
  3. Altmetric Badge
    Chapter 2 Digital Out-of-Home Media: Means and Effects of Digital Media in Public Space
  4. Altmetric Badge
    Chapter 3 Meaningful Advertising
  5. Altmetric Badge
    Chapter 4 Activity-Based Advertising
  6. Altmetric Badge
    Chapter 5 A Standard for Digital Signage Privacy
  7. Altmetric Badge
    Chapter 6 Targeted Advertising on the Handset: Privacy and Security Challenges
  8. Altmetric Badge
    Chapter 7 Opportunities and Challenges of Interactive Public Displays as an Advertising Medium
  9. Altmetric Badge
    Chapter 8 Conceptualizing Context for Pervasive Advertising
  10. Altmetric Badge
    Chapter 9 Managing Advertising Context
  11. Altmetric Badge
    Chapter 10 Social Networks in Pervasive Advertising and Shopping
  12. Altmetric Badge
    Chapter 11 Adapting News and Advertisements to Groups
  13. Altmetric Badge
    Chapter 12 Deploying Pervasive Advertising in a Farmers’ Market
  14. Altmetric Badge
    Chapter 13 Rural Communities and Pervasive Advertising
  15. Altmetric Badge
    Chapter 14 Attentional Behavior of Users on the Move Towards Pervasive Advertising Media
  16. Altmetric Badge
    Chapter 15 Ambient Persuasion in the Shopping Context
  17. Altmetric Badge
    Chapter 16 Interacting with Sound
  18. Altmetric Badge
    Chapter 17 Scent Marketing: Making Olfactory Advertising Pervasive
Attention for Chapter 11: Adapting News and Advertisements to Groups
Altmetric Badge

Citations

dimensions_citation
26 Dimensions

Readers on

mendeley
9 Mendeley
Summary Dimensions citations
So far, Dimensions has found 26 publications that cite this research output.

26

The most recent citing publications are shown below. View all 26 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.