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Mendeley readers
| Chapter title |
Digital Out-of-Home Media: Means and Effects of Digital Media in Public Space
|
|---|---|
| Chapter number | 2 |
| Book title |
Pervasive Advertising
|
| Published by |
Springer London, July 2011
|
| DOI | 10.1007/978-0-85729-352-7_2 |
| Book ISBNs |
978-0-85729-351-0, 978-0-85729-352-7
|
| Authors |
Ursula Stalder |
| Editors |
Jörg Müller, Florian Alt, Daniel Michelis |
Mendeley readers
The data shown below were compiled from readership statistics for 29 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | 3% |
| Austria | 1 | 3% |
| Unknown | 27 | 93% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 8 | 28% |
| Student > Ph. D. Student | 7 | 24% |
| Student > Master | 4 | 14% |
| Student > Doctoral Student | 1 | 3% |
| Lecturer | 1 | 3% |
| Other | 1 | 3% |
| Unknown | 7 | 24% |
| Readers by discipline | Count | As % |
|---|---|---|
| Computer Science | 9 | 31% |
| Business, Management and Accounting | 5 | 17% |
| Design | 4 | 14% |
| Engineering | 2 | 7% |
| Economics, Econometrics and Finance | 1 | 3% |
| Other | 2 | 7% |
| Unknown | 6 | 21% |