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Mendeley readers
| Chapter title |
Attentional Behavior of Users on the Move Towards Pervasive Advertising Media
|
|---|---|
| Chapter number | 14 |
| Book title |
Pervasive Advertising
|
| Published by |
Springer London, July 2011
|
| DOI | 10.1007/978-0-85729-352-7_14 |
| Book ISBNs |
978-0-85729-351-0, 978-0-85729-352-7
|
| Authors |
Johann Schrammel, Elke Mattheiss, Susen Döbelt, Lucas Paletta, Alexander Almer, Manfred Tscheligi |
| Editors |
Jörg Müller, Florian Alt, Daniel Michelis |
Mendeley readers
The data shown below were compiled from readership statistics for 15 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | 7% |
| Austria | 1 | 7% |
| Unknown | 13 | 87% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 3 | 20% |
| Student > Doctoral Student | 2 | 13% |
| Student > Ph. D. Student | 2 | 13% |
| Researcher | 2 | 13% |
| Student > Master | 1 | 7% |
| Other | 1 | 7% |
| Unknown | 4 | 27% |
| Readers by discipline | Count | As % |
|---|---|---|
| Psychology | 4 | 27% |
| Business, Management and Accounting | 2 | 13% |
| Design | 2 | 13% |
| Computer Science | 2 | 13% |
| Arts and Humanities | 1 | 7% |
| Other | 0 | 0% |
| Unknown | 4 | 27% |