You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Targeted Advertising on the Handset: Privacy and Security Challenges
|
|---|---|
| Chapter number | 6 |
| Book title |
Pervasive Advertising
|
| Published by |
Springer Nature, July 2011
|
| DOI | 10.1007/978-0-85729-352-7_6 |
| Book ISBNs |
978-0-85729-351-0, 978-0-85729-352-7
|
| Authors |
Haddadi, Hamed, Hui, Pan, Henderson, Tristan, Brown, Ian, Hamed Haddadi, Pan Hui, Tristan Henderson, Ian Brown |
| Editors |
Jörg Müller, Florian Alt, Daniel Michelis |
Mendeley readers
The data shown below were compiled from readership statistics for 40 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Pakistan | 1 | 3% |
| Germany | 1 | 3% |
| Unknown | 38 | 95% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 12 | 30% |
| Student > Master | 7 | 18% |
| Researcher | 4 | 10% |
| Student > Doctoral Student | 2 | 5% |
| Student > Bachelor | 2 | 5% |
| Other | 4 | 10% |
| Unknown | 9 | 23% |
| Readers by discipline | Count | As % |
|---|---|---|
| Computer Science | 21 | 53% |
| Engineering | 3 | 8% |
| Business, Management and Accounting | 2 | 5% |
| Arts and Humanities | 1 | 3% |
| Social Sciences | 1 | 3% |
| Other | 1 | 3% |
| Unknown | 11 | 28% |