You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Conceptualizing Context for Pervasive Advertising
|
|---|---|
| Chapter number | 8 |
| Book title |
Pervasive Advertising
|
| Published by |
Springer London, July 2011
|
| DOI | 10.1007/978-0-85729-352-7_8 |
| Book ISBNs |
978-0-85729-351-0, 978-0-85729-352-7
|
| Authors |
Christine Bauer, Sarah Spiekermann |
| Editors |
Jörg Müller, Florian Alt, Daniel Michelis |
Mendeley readers
The data shown below were compiled from readership statistics for 32 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 1 | 3% |
| Germany | 1 | 3% |
| Unknown | 30 | 94% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 9 | 28% |
| Student > Ph. D. Student | 7 | 22% |
| Student > Bachelor | 5 | 16% |
| Student > Doctoral Student | 2 | 6% |
| Professor > Associate Professor | 2 | 6% |
| Other | 1 | 3% |
| Unknown | 6 | 19% |
| Readers by discipline | Count | As % |
|---|---|---|
| Computer Science | 13 | 41% |
| Business, Management and Accounting | 5 | 16% |
| Economics, Econometrics and Finance | 4 | 13% |
| Environmental Science | 1 | 3% |
| Arts and Humanities | 1 | 3% |
| Other | 2 | 6% |
| Unknown | 6 | 19% |