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Mendeley readers
Chapter title |
Ambient Persuasion in the Shopping Context
|
---|---|
Chapter number | 15 |
Book title |
Pervasive Advertising
|
Published by |
Springer London, July 2011
|
DOI | 10.1007/978-0-85729-352-7_15 |
Book ISBNs |
978-0-85729-351-0, 978-0-85729-352-7
|
Authors |
Wolfgang Reitberger, Alexander Meschtscherjakov, Thomas Mirlacher, Manfred Tscheligi |
Editors |
Jörg Müller, Florian Alt, Daniel Michelis |
Mendeley readers
The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
France | 1 | 8% |
Unknown | 12 | 92% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Researcher | 3 | 23% |
Student > Bachelor | 3 | 23% |
Professor > Associate Professor | 2 | 15% |
Student > Ph. D. Student | 2 | 15% |
Other | 1 | 8% |
Other | 1 | 8% |
Unknown | 1 | 8% |
Readers by discipline | Count | As % |
---|---|---|
Computer Science | 7 | 54% |
Business, Management and Accounting | 3 | 23% |
Psychology | 1 | 8% |
Design | 1 | 8% |
Unknown | 1 | 8% |