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Pervasive Advertising

Overview of attention for book
Cover of 'Pervasive Advertising'

Table of Contents

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    Book Overview
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    Chapter 1 Pervasive Advertising
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    Chapter 2 Digital Out-of-Home Media: Means and Effects of Digital Media in Public Space
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    Chapter 3 Meaningful Advertising
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    Chapter 4 Activity-Based Advertising
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    Chapter 5 A Standard for Digital Signage Privacy
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    Chapter 6 Targeted Advertising on the Handset: Privacy and Security Challenges
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    Chapter 7 Opportunities and Challenges of Interactive Public Displays as an Advertising Medium
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    Chapter 8 Conceptualizing Context for Pervasive Advertising
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    Chapter 9 Managing Advertising Context
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    Chapter 10 Social Networks in Pervasive Advertising and Shopping
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    Chapter 11 Adapting News and Advertisements to Groups
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    Chapter 12 Deploying Pervasive Advertising in a Farmers’ Market
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    Chapter 13 Rural Communities and Pervasive Advertising
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    Chapter 14 Attentional Behavior of Users on the Move Towards Pervasive Advertising Media
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    Chapter 15 Ambient Persuasion in the Shopping Context
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    Chapter 16 Interacting with Sound
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    Chapter 17 Scent Marketing: Making Olfactory Advertising Pervasive
Attention for Chapter 12: Deploying Pervasive Advertising in a Farmers’ Market
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