Segmentation in Social Marketing
Springer Singapore
Chapter title |
Why We Need Segmentation When Designing Social Marketing Programs
|
---|---|
Chapter number | 13 |
Book title |
Segmentation in Social Marketing
|
Published by |
Springer, Singapore, January 2017
|
DOI | 10.1007/978-981-10-1835-0_13 |
Book ISBNs |
978-9-81-101833-6, 978-9-81-101835-0
|
Authors |
Sharyn Rundle-Thiele, Timo Dietrich, Krzysztof Kubacki, Rundle-Thiele, Sharyn, Dietrich, Timo, Kubacki, Krzysztof |
Country | Count | As % |
---|---|---|
Unknown | 5 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Professor | 1 | 20% |
Student > Bachelor | 1 | 20% |
Lecturer | 1 | 20% |
Student > Master | 1 | 20% |
Unknown | 1 | 20% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 60% |
Psychology | 2 | 40% |