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Mendeley readers
| Chapter title |
Segmentation in Social Marketing: Why We Should Do It More Often that We Currently Do
|
|---|---|
| Chapter number | 1 |
| Book title |
Segmentation in Social Marketing
|
| Published by |
Springer, Singapore, January 2017
|
| DOI | 10.1007/978-981-10-1835-0_1 |
| Book ISBNs |
978-9-81-101833-6, 978-9-81-101835-0
|
| Authors |
Krzysztof Kubacki, Timo Dietrich, Sharyn Rundle-Thiele, Kubacki, Krzysztof, Dietrich, Timo, Rundle-Thiele, Sharyn |
Mendeley readers
The data shown below were compiled from readership statistics for 17 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 17 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Researcher | 3 | 18% |
| Professor > Associate Professor | 2 | 12% |
| Other | 1 | 6% |
| Lecturer | 1 | 6% |
| Student > Ph. D. Student | 1 | 6% |
| Other | 3 | 18% |
| Unknown | 6 | 35% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 4 | 24% |
| Social Sciences | 2 | 12% |
| Unspecified | 1 | 6% |
| Economics, Econometrics and Finance | 1 | 6% |
| Environmental Science | 1 | 6% |
| Other | 2 | 12% |
| Unknown | 6 | 35% |