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X Demographics
Mendeley readers
| Title |
Segmentation in Social Marketing
|
|---|---|
| Published by |
Springer Singapore, January 2017
|
| DOI | 10.1007/978-981-10-1835-0 |
| ISBNs |
978-9-81-101833-6, 978-9-81-101835-0
|
| Editors |
Timo Dietrich, Sharyn Rundle-Thiele, Krzysztof Kubacki |
X Demographics
The data shown below were collected from the profiles of 23 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Australia | 5 | 22% |
| United States | 4 | 17% |
| United Kingdom | 4 | 17% |
| Slovenia | 1 | 4% |
| Unknown | 9 | 39% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 11 | 48% |
| Scientists | 8 | 35% |
| Science communicators (journalists, bloggers, editors) | 2 | 9% |
| Practitioners (doctors, other healthcare professionals) | 1 | 4% |
| Unknown | 1 | 4% |
Mendeley readers
The data shown below were compiled from readership statistics for 116 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Serbia | 1 | <1% |
| Unknown | 115 | 99% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 18 | 16% |
| Student > Ph. D. Student | 12 | 10% |
| Student > Bachelor | 12 | 10% |
| Student > Doctoral Student | 9 | 8% |
| Researcher | 8 | 7% |
| Other | 23 | 20% |
| Unknown | 34 | 29% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 30 | 26% |
| Engineering | 7 | 6% |
| Social Sciences | 7 | 6% |
| Computer Science | 6 | 5% |
| Agricultural and Biological Sciences | 6 | 5% |
| Other | 22 | 19% |
| Unknown | 38 | 33% |