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Mendeley readers
| Chapter title |
Why We Need Segmentation When Designing Social Marketing Programs
|
|---|---|
| Chapter number | 13 |
| Book title |
Segmentation in Social Marketing
|
| Published by |
Springer, Singapore, January 2017
|
| DOI | 10.1007/978-981-10-1835-0_13 |
| Book ISBNs |
978-9-81-101833-6, 978-9-81-101835-0
|
| Authors |
Sharyn Rundle-Thiele, Timo Dietrich, Krzysztof Kubacki, Rundle-Thiele, Sharyn, Dietrich, Timo, Kubacki, Krzysztof |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 5 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Professor | 1 | 20% |
| Student > Bachelor | 1 | 20% |
| Lecturer | 1 | 20% |
| Student > Master | 1 | 20% |
| Unknown | 1 | 20% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 60% |
| Psychology | 2 | 40% |