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Segmentation in Social Marketing

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Cover of 'Segmentation in Social Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 Segmentation in Social Marketing: Why We Should Do It More Often that We Currently Do
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    Chapter 2 An Umbrella Review of the Use of Segmentation in Social Marketing Interventions
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    Chapter 3 The Importance of Segmentation in Social Marketing Strategy
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    Chapter 4 Changing Times for Social Marketing Segmentation
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    Chapter 5 How and Why Segmentation Improves ROI
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    Chapter 6 Segmentation in Social Marketing: Five Steps to Success
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    Chapter 7 Methods in Segmentation
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    Chapter 8 Segmentation Using Two-Step Cluster Analysis
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    Chapter 9 Increasing Civic Engagement Through Market Segmentation
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    Chapter 10 Segmenting Caregivers to Gain Insights for Social Marketing Program Design
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    Chapter 11 Young Adults and Alcohol: An Explorative Audience Segmentation Analysis
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    Chapter 12 Using Segmentation and Theory to Design Better Promotion and Prevention Campaigns: A RECYC-QUÉBEC Case Study
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    Chapter 13 Why We Need Segmentation When Designing Social Marketing Programs
Attention for Chapter 13: Why We Need Segmentation When Designing Social Marketing Programs
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