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Mendeley readers
| Chapter title |
Changing Times for Social Marketing Segmentation
|
|---|---|
| Chapter number | 4 |
| Book title |
Segmentation in Social Marketing
|
| Published by |
Springer, Singapore, January 2017
|
| DOI | 10.1007/978-981-10-1835-0_4 |
| Book ISBNs |
978-9-81-101833-6, 978-9-81-101835-0
|
| Authors |
Sally Dibb, Dibb, Sally |
Mendeley readers
The data shown below were compiled from readership statistics for 30 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 30 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 5 | 17% |
| Lecturer | 3 | 10% |
| Student > Master | 3 | 10% |
| Student > Bachelor | 2 | 7% |
| Other | 1 | 3% |
| Other | 4 | 13% |
| Unknown | 12 | 40% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 5 | 17% |
| Social Sciences | 3 | 10% |
| Computer Science | 2 | 7% |
| Biochemistry, Genetics and Molecular Biology | 1 | 3% |
| Chemical Engineering | 1 | 3% |
| Other | 5 | 17% |
| Unknown | 13 | 43% |