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Segmentation in Social Marketing

Overview of attention for book
Cover of 'Segmentation in Social Marketing'

Table of Contents

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    Book Overview
  2. Altmetric Badge
    Chapter 1 Segmentation in Social Marketing: Why We Should Do It More Often that We Currently Do
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    Chapter 2 An Umbrella Review of the Use of Segmentation in Social Marketing Interventions
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    Chapter 3 The Importance of Segmentation in Social Marketing Strategy
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    Chapter 4 Changing Times for Social Marketing Segmentation
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    Chapter 5 How and Why Segmentation Improves ROI
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    Chapter 6 Segmentation in Social Marketing: Five Steps to Success
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    Chapter 7 Methods in Segmentation
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    Chapter 8 Segmentation Using Two-Step Cluster Analysis
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    Chapter 9 Increasing Civic Engagement Through Market Segmentation
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    Chapter 10 Segmenting Caregivers to Gain Insights for Social Marketing Program Design
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    Chapter 11 Young Adults and Alcohol: An Explorative Audience Segmentation Analysis
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    Chapter 12 Using Segmentation and Theory to Design Better Promotion and Prevention Campaigns: A RECYC-QUÉBEC Case Study
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    Chapter 13 Why We Need Segmentation When Designing Social Marketing Programs
Attention for Chapter 3: The Importance of Segmentation in Social Marketing Strategy
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Citations

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51 Mendeley
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Chapter title
The Importance of Segmentation in Social Marketing Strategy
Chapter number 3
Book title
Segmentation in Social Marketing
Published by
Springer, Singapore, January 2017
DOI 10.1007/978-981-10-1835-0_3
Book ISBNs
978-9-81-101833-6, 978-9-81-101835-0
Authors

Jeff French, French, Jeff

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 51 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 51 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 5 10%
Lecturer 4 8%
Other 3 6%
Student > Doctoral Student 3 6%
Student > Bachelor 3 6%
Other 11 22%
Unknown 22 43%
Readers by discipline Count As %
Business, Management and Accounting 15 29%
Social Sciences 4 8%
Psychology 2 4%
Engineering 2 4%
Computer Science 1 2%
Other 6 12%
Unknown 21 41%

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