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Segmentation in Social Marketing

Overview of attention for book
Cover of 'Segmentation in Social Marketing'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Segmentation in Social Marketing: Why We Should Do It More Often that We Currently Do
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    Chapter 2 An Umbrella Review of the Use of Segmentation in Social Marketing Interventions
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    Chapter 3 The Importance of Segmentation in Social Marketing Strategy
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    Chapter 4 Changing Times for Social Marketing Segmentation
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    Chapter 5 How and Why Segmentation Improves ROI
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    Chapter 6 Segmentation in Social Marketing: Five Steps to Success
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    Chapter 7 Methods in Segmentation
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    Chapter 8 Segmentation Using Two-Step Cluster Analysis
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    Chapter 9 Increasing Civic Engagement Through Market Segmentation
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    Chapter 10 Segmenting Caregivers to Gain Insights for Social Marketing Program Design
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    Chapter 11 Young Adults and Alcohol: An Explorative Audience Segmentation Analysis
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    Chapter 12 Using Segmentation and Theory to Design Better Promotion and Prevention Campaigns: A RECYC-QUÉBEC Case Study
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    Chapter 13 Why We Need Segmentation When Designing Social Marketing Programs
Attention for Chapter 9: Increasing Civic Engagement Through Market Segmentation
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Citations

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Chapter title
Increasing Civic Engagement Through Market Segmentation
Chapter number 9
Book title
Segmentation in Social Marketing
Published by
Springer, Singapore, January 2017
DOI 10.1007/978-981-10-1835-0_9
Book ISBNs
978-9-81-101833-6, 978-9-81-101835-0
Authors

Melanie Randle, Sara Dolnicar, Randle, Melanie, Dolnicar, Sara

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 6 100%

Demographic breakdown

Readers by professional status Count As %
Unspecified 1 17%
Researcher 1 17%
Student > Doctoral Student 1 17%
Student > Master 1 17%
Unknown 2 33%
Readers by discipline Count As %
Business, Management and Accounting 2 33%
Unspecified 1 17%
Social Sciences 1 17%
Unknown 2 33%

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