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Segmentation in Social Marketing

Overview of attention for book
Cover of 'Segmentation in Social Marketing'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Segmentation in Social Marketing: Why We Should Do It More Often that We Currently Do
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    Chapter 2 An Umbrella Review of the Use of Segmentation in Social Marketing Interventions
  4. Altmetric Badge
    Chapter 3 The Importance of Segmentation in Social Marketing Strategy
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    Chapter 4 Changing Times for Social Marketing Segmentation
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    Chapter 5 How and Why Segmentation Improves ROI
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    Chapter 6 Segmentation in Social Marketing: Five Steps to Success
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    Chapter 7 Methods in Segmentation
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    Chapter 8 Segmentation Using Two-Step Cluster Analysis
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    Chapter 9 Increasing Civic Engagement Through Market Segmentation
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    Chapter 10 Segmenting Caregivers to Gain Insights for Social Marketing Program Design
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    Chapter 11 Young Adults and Alcohol: An Explorative Audience Segmentation Analysis
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    Chapter 12 Using Segmentation and Theory to Design Better Promotion and Prevention Campaigns: A RECYC-QUÉBEC Case Study
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    Chapter 13 Why We Need Segmentation When Designing Social Marketing Programs
Attention for Chapter 8: Segmentation Using Two-Step Cluster Analysis
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Citations

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114 Mendeley
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Chapter title
Segmentation Using Two-Step Cluster Analysis
Chapter number 8
Book title
Segmentation in Social Marketing
Published by
Springer, Singapore, January 2017
DOI 10.1007/978-981-10-1835-0_8
Book ISBNs
978-9-81-101833-6, 978-9-81-101835-0
Authors

Aaron Tkaczynski

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 114 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 114 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 15 13%
Student > Doctoral Student 14 12%
Student > Bachelor 10 9%
Researcher 8 7%
Student > Master 8 7%
Other 31 27%
Unknown 28 25%
Readers by discipline Count As %
Business, Management and Accounting 22 19%
Social Sciences 12 11%
Medicine and Dentistry 6 5%
Engineering 6 5%
Psychology 5 4%
Other 31 27%
Unknown 32 28%

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