↓ Skip to main content
What is this page? Embed badge

Segmentation in Social Marketing

Overview of attention for book
Cover of 'Segmentation in Social Marketing'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Segmentation in Social Marketing: Why We Should Do It More Often that We Currently Do
  3. Altmetric Badge
    Chapter 2 An Umbrella Review of the Use of Segmentation in Social Marketing Interventions
  4. Altmetric Badge
    Chapter 3 The Importance of Segmentation in Social Marketing Strategy
  5. Altmetric Badge
    Chapter 4 Changing Times for Social Marketing Segmentation
  6. Altmetric Badge
    Chapter 5 How and Why Segmentation Improves ROI
  7. Altmetric Badge
    Chapter 6 Segmentation in Social Marketing: Five Steps to Success
  8. Altmetric Badge
    Chapter 7 Methods in Segmentation
  9. Altmetric Badge
    Chapter 8 Segmentation Using Two-Step Cluster Analysis
  10. Altmetric Badge
    Chapter 9 Increasing Civic Engagement Through Market Segmentation
  11. Altmetric Badge
    Chapter 10 Segmenting Caregivers to Gain Insights for Social Marketing Program Design
  12. Altmetric Badge
    Chapter 11 Young Adults and Alcohol: An Explorative Audience Segmentation Analysis
  13. Altmetric Badge
    Chapter 12 Using Segmentation and Theory to Design Better Promotion and Prevention Campaigns: A RECYC-QUÉBEC Case Study
  14. Altmetric Badge
    Chapter 13 Why We Need Segmentation When Designing Social Marketing Programs
Attention for Chapter 8: Segmentation Using Two-Step Cluster Analysis
Altmetric Badge

Citations

dimensions_citation
48 Dimensions

Readers on

mendeley
116 Mendeley
Summary Dimensions citations
So far, Dimensions has found 48 publications that cite this research output.

48

The most recent citing publications are shown below. View all 48 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.