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Mendeley readers
| Chapter title |
How and Why Segmentation Improves ROI
|
|---|---|
| Chapter number | 5 |
| Book title |
Segmentation in Social Marketing
|
| Published by |
Springer, Singapore, January 2017
|
| DOI | 10.1007/978-981-10-1835-0_5 |
| Book ISBNs |
978-9-81-101833-6, 978-9-81-101835-0
|
| Authors |
Nancy R. Lee, Lee, Nancy R. |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 5 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 1 | 20% |
| Professor > Associate Professor | 1 | 20% |
| Researcher | 1 | 20% |
| Lecturer | 1 | 20% |
| Student > Master | 1 | 20% |
| Other | 0 | 0% |
| Readers by discipline | Count | As % |
|---|---|---|
| Unspecified | 1 | 20% |
| Nursing and Health Professions | 1 | 20% |
| Business, Management and Accounting | 1 | 20% |
| Earth and Planetary Sciences | 1 | 20% |
| Social Sciences | 1 | 20% |
| Other | 0 | 0% |