Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
Is Market Segmentation Dead? A Conceptual Model of the Effect of Segmentation Choices on Marketing Performance
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Chapter number | 22 |
Book title |
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
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DOI | 10.1007/978-3-319-10864-3_22 |
Book ISBNs |
978-3-31-910863-6, 978-3-31-910864-3
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Authors |
Adina Poenaru |
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 2 | 67% |
Student > Ph. D. Student | 1 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 67% |
Engineering | 1 | 33% |