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Mendeley readers
Chapter title |
The Role of Self-Concept Brand Image Congruity in Consumers’ Attitudinal Formation and Attitudinal Brand Loyalty: A View From Utilitarian and Hedonic Product Brands
|
---|---|
Chapter number | 78 |
Book title |
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10864-3_78 |
Book ISBNs |
978-3-31-910863-6, 978-3-31-910864-3
|
Authors |
Joseph F. Rocereto, Hyokjin Kwak, Marina Puzakova |
Mendeley readers
The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 11 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Other | 2 | 18% |
Unspecified | 1 | 9% |
Lecturer > Senior Lecturer | 1 | 9% |
Lecturer | 1 | 9% |
Professor | 1 | 9% |
Other | 1 | 9% |
Unknown | 4 | 36% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 36% |
Economics, Econometrics and Finance | 2 | 18% |
Unspecified | 1 | 9% |
Unknown | 4 | 36% |