Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
Who Cares About a Fair Trade Label? on The Impact of Consumer Attitudes on Brand Relevance of Fair Trade Products
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Chapter number | 12 |
Book title |
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
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DOI | 10.1007/978-3-319-10864-3_12 |
Book ISBNs |
978-3-31-910863-6, 978-3-31-910864-3
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Authors |
Alexander Leischnig, Anja Geigenmueller, Margit Enke |
Country | Count | As % |
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Unknown | 1 | 100% |
Readers by professional status | Count | As % |
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Unspecified | 1 | 100% |
Other | 1 | 100% |
Readers by discipline | Count | As % |
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Unspecified | 1 | 100% |
Business, Management and Accounting | 1 | 100% |