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Mendeley readers
Chapter title |
The Role of Mass Media and Marketing Communication in Consumer Ethnocentrism: A Study from the Russian Market
|
---|---|
Chapter number | 97 |
Book title |
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10864-3_97 |
Book ISBNs |
978-3-31-910863-6, 978-3-31-910864-3
|
Authors |
Marina Puzakova, Hyokjin Kwak, Trina Larsen Andras, George M. Zinkhan |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 33% |
Student > Ph. D. Student | 1 | 33% |
Professor > Associate Professor | 1 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 33% |
Business, Management and Accounting | 1 | 33% |
Social Sciences | 1 | 33% |