Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
Should Charitable Organizations Evoke Personal Nostalgia?: Effect of Nostalgic Appeals on Donation Intentions.
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Chapter number | 106 |
Book title |
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
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DOI | 10.1007/978-3-319-10864-3_106 |
Book ISBNs |
978-3-31-910863-6, 978-3-31-910864-3
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Authors |
Altaf Merchant, John B. Ford, Gregory Rose |