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Mendeley readers
Chapter title |
Caricatures, Cartoons, Spoofs and Satires: Political Brands as Butts
|
---|---|
Chapter number | 39 |
Book title |
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10864-3_39 |
Book ISBNs |
978-3-31-910863-6, 978-3-31-910864-3
|
Authors |
Anjali Bal, Leyland Pitt, Pierre Berthon |
Mendeley readers
The data shown below were compiled from readership statistics for 25 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Australia | 1 | 4% |
Unknown | 24 | 96% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 7 | 28% |
Student > Ph. D. Student | 3 | 12% |
Student > Postgraduate | 2 | 8% |
Lecturer | 1 | 4% |
Student > Doctoral Student | 1 | 4% |
Other | 4 | 16% |
Unknown | 7 | 28% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 6 | 24% |
Business, Management and Accounting | 5 | 20% |
Arts and Humanities | 5 | 20% |
Economics, Econometrics and Finance | 1 | 4% |
Linguistics | 1 | 4% |
Other | 0 | 0% |
Unknown | 7 | 28% |