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Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference

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Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 An Ethical Perspective on Sustainable Business Practices
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    Chapter 2 Attributions of Authenticity: Employee Perceptions of Corporate Social Responsibility Programs
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    Chapter 3 Comparing Codes of Ethics Among the Top Companies in Australia, Canada and the USA
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    Chapter 4 Definitions, Theories, Drivers and Managerial Implications: Grounding Global Strategic Sustainability
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    Chapter 5 Motivating Pro-Environmental Behaviors: Utility of the Decisional Balance Scale, Self-Efficacy and Reactance
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    Chapter 6 Empirical Investigation of Data Quality and Validity of Cognitive Valence and Content of Thoughts: Trained Independent Raters Versus Trained Original Respondents
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    Chapter 7 Empirical Agreement Between Formative and Reflective Measurement Models: A Monte-Carlo Analysis
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    Chapter 8 Determining the Number of Segments in Fimix-Pls
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    Chapter 9 The Performance Implications of Market-Based Assets and Innovation Capabilities
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    Chapter 10 Exploring US Consumers Understanding of Carbon Offsets
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    Chapter 11 Consumer Acceptance of Renewable Energies – Target Group Segmentation Based on the Classification of Private end Users into Lifestyle Typologies in Germany
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    Chapter 12 Who Cares About a Fair Trade Label? on The Impact of Consumer Attitudes on Brand Relevance of Fair Trade Products
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    Chapter 13 The Network Effects of Product Portoflio Characteristics on Parent Brand Equity
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    Chapter 14 Nonprofit Brands: The Importance of Brand Image in Charitable Giving
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    Chapter 15 A Comparison of Selected Reputation Measures’ Convergent and Criterion Validity
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    Chapter 16 The Value of Corporate Reputation for Shareholders: Evidence from Germany for DAX 30 Companies
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    Chapter 17 Charting Chatter: What Consumer Generated Advertising Seems to be Saying About Brand Personality
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    Chapter 18 The Effect of Complaint Handling on Consumer Word-Of-Mouth: Assessing Difference Between Wom Givers and Receivers
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    Chapter 19 Facilitating the Development of Firm-Customer Relationships in Online Retailing Contexts Through Virtual Community Cultivation
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    Chapter 20 Linking Brand Equity to Organizational Outcomes
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    Chapter 21 The Feeling of Regret in Ebay Auctions: The Role of Snipers
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    Chapter 22 Is Market Segmentation Dead? A Conceptual Model of the Effect of Segmentation Choices on Marketing Performance
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    Chapter 23 Market-Oriented Search in Differentiated Industries
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    Chapter 24 Core Business Processes Link Market Orientation and Business Performance
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    Chapter 25 A Step Forward Toward Discernment of Co-Branding Strategy
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    Chapter 26 Attribute Alignability and Value Relevance in a Late Entrant Strategy
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    Chapter 27 Multiple Brand Alliances: A Portfolio Diversification Perspective
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    Chapter 28 New Thoughts on Brand Disposal Strategies of Multinational Firms
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    Chapter 29 Connecting with Customers: The Effects of Cultural Differences on Service Encounters
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    Chapter 30 From Sentiment Towards Advertising to Materialism and Vanity: An Assessment from the Middle Eastern Perspective
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    Chapter 31 An Expanded Model of Consumer Evaluations of Live Musical Performance: Antecedents and Behavioral Outcomes
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    Chapter 32 Real-Time Service Encounters and Customer Satisfaction: Online Monitoring of Core Service Delivery
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    Chapter 33 Market Performance Influenced by Miles & Snow’s Business Typologies, with Narver & Slater’s Market Orientation and Hrebiniak & Joyce’s Organizational Adaptation as Moderators
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    Chapter 34 The Marketing Effect on the Firm Value
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    Chapter 35 The Economic Side of Relationship Marketing
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    Chapter 36 Collaborative Communication, Interaction Orientation, Marketing Capabilities and Core Processes Performance
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    Chapter 37 What Drives Competitors to Cooperate?: Antecedents of Collective Marketing Coopetition
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    Chapter 38 True or False? a Study of Falsehoods in Market Intelligence Dissemination Within Organizations
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    Chapter 39 Caricatures, Cartoons, Spoofs and Satires: Political Brands as Butts
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    Chapter 40 Corporate Branding in South Africa
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    Chapter 41 Reducing Ecological Footprints Through Individual Social Responsibility: A Consumer Perspective
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    Chapter 42 Investigating the Customers’ Loyalty to Technology-Based Self-Service Coupons
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    Chapter 43 A Review and Update of the Classification of Goods System: A Customer Involvement System
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    Chapter 44 Opening Channels of Thought: Understanding the Value of Place
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    Chapter 45 Towards an Informed Choice: Education on the World Market
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    Chapter 46 Marketing Issues in the Private Tertiary Education: The Case of Cyprus
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    Chapter 47 What do Companies in Iceland Need to do In Order to Succeed Following the Collapse of the Economy of That Small Country?
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    Chapter 48 Customer Value in Business Markets – A Research Summary and Proposal for an Extension
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    Chapter 49 Buyer-Selling Firm Relationship and Gender as a Moderating Effect
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    Chapter 50 Crouching Economy, Hidden Strategy: Goals and Priorities in Global Sourcing
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    Chapter 51 The Relationship Exchange in Chinese Business-To-Business Marketing
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    Chapter 52 Doing Business as Usual Wouldn’t Cut it Anymore: Gender Identity and Consumers’ Brand Perceptions
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    Chapter 53 Re-Focusing the Domain of the Marketing Discipline in a Managerially-Relevant Way
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    Chapter 54 Life Sciences Marketing: Benefit-Based Segmentation of Functional Food Markets
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    Chapter 55 Integrated Cognitive Model Incorporating Means-End Chains, Marketing Audit and Resource-Based View
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    Chapter 56 Brand Interdependency Versus Brand Dependency: A Maslow’s Self-Actualization Perspective
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    Chapter 57 Brand Community Participation
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    Chapter 58 How do They Really Help? An Empirical Tudy of the Role of Different Information Sources in Building Brand Trust
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    Chapter 59 A Mixture Model to Estimate Customer Value for E-Services
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    Chapter 60 Linking Service and Innovation Processes on the Internet: A Framework for Customer-Firm Constellations in Electronic Networks
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    Chapter 61 Service Quality in the Iranian Cellular Telecommunications Market
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    Chapter 62 Effects of Adaptive Selling Behavior and Customer Orientation on Performance: An Empirical Analysis of Pharmaceutical Salespeople in an Emerging Market
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    Chapter 63 What Sales People do: Observations of Successful Behaviors in Live Sales Meetings
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    Chapter 64 An Introduction of Dominance Analysis in the Personal Selling Context
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    Chapter 65 The Influence of Sales Control Systems on Salespeople’s Adaptive Knowledge, Selling Behaviors and Sales Performance: An Investigation of Individual and Contextual Effects
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    Chapter 66 Political Risk: Literature Review
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    Chapter 67 Adapting to Adaptive Behavior: Dealing with the Intellectual Property Laws of the Russian Federation: 1992-2008
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    Chapter 68 Does User-Friendly Always Matter? The Moderating Role of Temporal Distance and Information Asymmetry
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    Chapter 69 Decomposing the Effect of Information Technology Tools on New Product Quality and New Product Market Performance: A Phase-Based Analysis
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    Chapter 70 Strategic Pricing Decisions as Cornerstones for Successful Marketing Management: An Empirical Study on Technology-Based SMEs
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    Chapter 71 The Joint Influences of Interaction and Entrepreneurial Orientatoin on Product Innovation
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    Chapter 72 The Drivers and Implications of Fast Track New Product Development
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    Chapter 73 Key Determinants of Retail Internationalization: An Institutional Theory Approach
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    Chapter 74 A Conceptual Model for Retailer-Vendor Strategic Partnerships
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    Chapter 75 Impact of Malls on Small Retailers
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    Chapter 76 Traits Versus States: How Consumption Affects our Sense of Self
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    Chapter 77 The Effects of Self-Congruency and Product Type on the Purchase Intention of Real Versus Virtual Products
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    Chapter 78 The Role of Self-Concept Brand Image Congruity in Consumers’ Attitudinal Formation and Attitudinal Brand Loyalty: A View From Utilitarian and Hedonic Product Brands
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    Chapter 79 Discriminatory Choice Factors in University Selection: A South African Perspective of Different Ethnic Groups
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    Chapter 80 Cause-Related Marketing in South Africa: The Influence of Structural Campaign Elements
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    Chapter 81 A Sales Perspective on Service Dominant Logic
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    Chapter 82 A Roadmap of Soa-Based Framework for Internet-Enabled CRM
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    Chapter 83 Buyer Organization Mapping: New CRM Tool for Salespeople
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    Chapter 84 Interrelations of Advertising Channels—An Empirical Study on Online Purchase Behavior
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    Chapter 85 Tailoring Advertisements for The Generation 50+: The Role of Activity and Modesty for Self-Verification
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    Chapter 86 Beyond Sentry and Seeker: A New Look at Consumer Coping Behaviors With Interpersonal Marketing Persuasion
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    Chapter 87 The Effects of Social Norms on Consumers’ Responses to Mobile Advertising
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    Chapter 88 A Typology of Channel Organizations
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    Chapter 89 Distribution Strategies for Enhanced Channel Partner Performance
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    Chapter 90 My Product, My Self: Self-Presentation Concerns in Product Evaluation
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    Chapter 91 Affect-Regulation Through Nostalgia-Shopping
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    Chapter 92 The Effect of Goal Activation on the Evaluation of Hybrid Products: The Role of Category Familiarity in the Dilution of the Means-Goal Association
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    Chapter 93 Relational Confusion
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    Chapter 94 Studying Customer Value of Social Network Services
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    Chapter 95 Satisfaction – Loyalty: It’s Not That Simple
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    Chapter 96 Effects of Service Quality, Trust, and Perceived Value on Customer Loyalty: The Case of Mobile Subscribers
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    Chapter 97 The Role of Mass Media and Marketing Communication in Consumer Ethnocentrism: A Study from the Russian Market
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    Chapter 98 Sales Managers’ Learning Orientation, Salespeople Goal Orientation and Overall Organizational Performance
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    Chapter 99 Field Sales Management Control Systems: Influence on Salespersons’ Psychological and Behavioral Responses
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    Chapter 100 The Impact of Change in the Sales Process on Sales Performance: A Multi-Level Analysis
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    Chapter 101 A Mission of Civic Engagement: The Evolution of a Service Learning Project in Marketing
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    Chapter 102 Developing Alternative Measures for Service Quality in Higher Education: Empirical Evidence from the School of Physical Education and Sports Sciences
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    Chapter 103 The Growth of Global Exposure in MBA Programs
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    Chapter 104 Creative Leaders’ Views on Managing Advertising Creation
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    Chapter 105 The Effects of Spokesperson Accent on Attitude Toward Advertising and Brand: A Hedonic Versus Utilitarian Perspective
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    Chapter 106 Should Charitable Organizations Evoke Personal Nostalgia?: Effect of Nostalgic Appeals on Donation Intentions.
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    Chapter 107 Does Taboo Advertising Help Getting Consumers’ Attention and Enhancing Memory?
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    Chapter 108 Adoption of Online Direct Sales Channel by Small and Medium-Sized Enterprises
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    Chapter 109 The Role of Eservice Quality: A Web2Store Shopping Perspective
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    Chapter 110 Marketing Behavior Analysis of Digital Printing Channels
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    Chapter 111 Price Information Search and Bargaining Behaviors: A Simultaneous Examination of their Relationships and Antecedents
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    Chapter 112 The Effects of Store Environment on Shopping Behavior: New Insights Through the Concepts of Perceived Control and Motivational Orientations
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    Chapter 113 Is Variety the Spice of Life? Mediating Factor Between Knoweldge and Unmet Needs
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    Chapter 114 Organizational Investments in Social Capital, Managerial Coaching and Service Employee Performance
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    Chapter 115 Linking HRM Practices and Service Employee Perceptions of Job Satisfaction to Perform Service Quality for Customers in Cambodia
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    Chapter 116 Managing the Employee-Customer Relationship for Service Advantage: A Value-based Market Orientation Approach
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    Chapter 117 Customers’ Service Evaluation: Antecedent Effects of Employees’ Customer Orientation and Service Orientation Behaviors
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    Chapter 118 Strategic Proactive or Tactic Reactive? ---A Typology Portrait of Chinese Exporters by Export Motives
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    Chapter 119 Global Account Management Coordination: Account Selection, Performance Measurement, and Boundary Conditions
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    Chapter 120 Relevance of Corporate Branding to Employee Loyalty: A Cross Country Study
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    Chapter 121 The Capability Antecedents and Performance Effects of Exploration and Exploitation Alliances
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    Chapter 122 How Competitive are we? An Assessment of Knowledge Management in the Caribbean
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    Chapter 123 Modeling the Impact of Salesperson Attitudes, Perceived Norms, and Behavioral Intentions on the Growth Trajectory of New Products
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    Chapter 124 New Product Creativity Orientation: Conceptualization of Consumer’s View of New Product Creativty
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    Chapter 125 Investigating the Moderation Effect of Opinion Leadership on Leading-Edge Users’ Innovativeness
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    Chapter 126 Promotion Versus Prevention Approaches in Safe Driving Campaigns
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    Chapter 127 Differences in Regulatory Fit Effects on Cognitions and Behavior When Marketing Messages Pertain to Personally Relevant Issues: The Role Of Personal Relevance
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    Chapter 128 Regulatory Focus and Alternate Processing Conditons: Attribute Importance Versus Attribute Ease of Imaginability
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    Chapter 129 Customers as Publics: Contemporary Service Research from a Public Relations Perspective
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    Chapter 130 Modeling Soft Drink Buyers’ Preferences for Stimulant Beverages: Empirical Evidence from an Emerging Market
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    Chapter 131 A Study of Outshopping Determinants: Mediating Effect of Shopping Enjoyment
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    Chapter 132 Customer Value Perceptions in Global Business Markets: Exploring the Strategic Potential for Standardization
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    Chapter 133 Re-Engineering a Reverse Supply Chain for Product Returns Services
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    Chapter 134 Transparency of Scm-Ethics
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    Chapter 135 Developing New Services in Commonwealth Countries: A Cross-National Comparison
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    Chapter 136 The Moderating Effect of Self Directed Learning (SDL) Environment on the Relationship Between Boredom Proneness and Performance
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Title
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
Published by
Springer International Publishing, October 2014
DOI 10.1007/978-3-319-10864-3
ISBNs
978-3-31-910863-6, 978-3-31-910864-3
Editors

Robinson, Jr., Leroy

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X Demographics

The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 13 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 6 46%
Student > Bachelor 2 15%
Lecturer 1 8%
Student > Ph. D. Student 1 8%
Researcher 1 8%
Other 0 0%
Unknown 2 15%
Readers by discipline Count As %
Business, Management and Accounting 7 54%
Environmental Science 1 8%
Social Sciences 1 8%
Engineering 1 8%
Unknown 3 23%