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Chapter title |
Tailoring Advertisements for The Generation 50+: The Role of Activity and Modesty for Self-Verification
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Chapter number | 85 |
Book title |
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10864-3_85 |
Book ISBNs |
978-3-31-910863-6, 978-3-31-910864-3
|
Authors |
Stefan Hoffmann, Uta Schwarz, Susanne C. Liebermann |