Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
New Product Creativity Orientation: Conceptualization of Consumer’s View of New Product Creativty
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Chapter number | 124 |
Book title |
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10864-3_124 |
Book ISBNs |
978-3-31-910863-6, 978-3-31-910864-3
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Authors |
Bing Xu, Robin T. Peterson |
Country | Count | As % |
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Unknown | 1 | 100% |
Readers by professional status | Count | As % |
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Unspecified | 1 | 100% |
Readers by discipline | Count | As % |
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Unspecified | 1 | 100% |