Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
Springer International Publishing
Chapter title |
Cause-Related Marketing in South Africa: The Influence of Structural Campaign Elements
|
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Chapter number | 80 |
Book title |
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-10864-3_80 |
Book ISBNs |
978-3-31-910863-6, 978-3-31-910864-3
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Authors |
Debbie Human, Nic Terblanche |
Country | Count | As % |
---|---|---|
Unknown | 7 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 14% |
Student > Doctoral Student | 1 | 14% |
Professor | 1 | 14% |
Student > Ph. D. Student | 1 | 14% |
Researcher | 1 | 14% |
Other | 1 | 14% |
Unknown | 1 | 14% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 43% |
Social Sciences | 2 | 29% |
Unspecified | 1 | 14% |
Unknown | 1 | 14% |