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Timeline
Chapter title |
A Preliminary Investigation of Perceived Risk Differences in the First Order and Second Order Retai1 Markets
|
---|---|
Chapter number | 16 |
Book title |
The 1980’s: A Decade of Marketing Challenges
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16976-7_16 |
Book ISBNs |
978-3-31-916975-0, 978-3-31-916976-7
|
Authors |
Ugur Yavas, Maurice G. Clabaugh, W. Glen Riecken, Yavas, Ugur, Clabaugh, Maurice G., Riecken, W. Glen |