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Chapter title |
Contrasting Customer Preceived Store Image with Management’s Self Perception: A Diagnostic Approach
|
---|---|
Chapter number | 14 |
Book title |
The 1980’s: A Decade of Marketing Challenges
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16976-7_14 |
Book ISBNs |
978-3-31-916975-0, 978-3-31-916976-7
|
Authors |
A. Coskun Samli, Douglas J. Lincoln, Samli, A. Coskun, Lincoln, Douglas J. |