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Mendeley readers
Chapter title |
The Deviant Consumer: Problems, Prospects, and Priorities for Management Action and Marketing Research
|
---|---|
Chapter number | 92 |
Book title |
The 1980’s: A Decade of Marketing Challenges
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16976-7_92 |
Book ISBNs |
978-3-31-916975-0, 978-3-31-916976-7
|
Authors |
Michael K. Mills, Mills, Michael K. |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Doctoral Student | 1 | 50% |
Unknown | 1 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 50% |
Unknown | 1 | 50% |