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Chapter title |
Cost Effectiveness of Marketing Channels Used by the Property and Liability Insurance Industry
|
---|---|
Chapter number | 37 |
Book title |
The 1980’s: A Decade of Marketing Challenges
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16976-7_37 |
Book ISBNs |
978-3-31-916975-0, 978-3-31-916976-7
|
Authors |
George B. Flanigan, Joseph E. Johnson, Edward J. Ryan, Flanigan, George B., Johnson, Joseph E., Ryan, Edward J. |