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Mendeley readers
Chapter title |
Corrective Advertising: The Canadian Situation
|
---|---|
Chapter number | 60 |
Book title |
The 1980’s: A Decade of Marketing Challenges
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16976-7_60 |
Book ISBNs |
978-3-31-916975-0, 978-3-31-916976-7
|
Authors |
A. J. Faria, Pete Mateja, Faria, A. J., Mateja, Pete |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 2 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor | 1 | 50% |
Unknown | 1 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 50% |
Unknown | 1 | 50% |