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Chapter title |
The Differential Impact of Beliefs on Intentions to Try and Intentions to Adopt Cigarettes
|
---|---|
Chapter number | 13 |
Book title |
The 1980’s: A Decade of Marketing Challenges
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16976-7_13 |
Book ISBNs |
978-3-31-916975-0, 978-3-31-916976-7
|
Authors |
Richard w. Olshavsky, Tracie Burge, Steve Sherman, Laurie Chassin, Clark Presson, Eric Corty, Olshavsky, Richard w., Burge, Tracie, Sherman, Steve, Chassin, Laurie, Presson, Clark, Corty, Eric |