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Mendeley readers
Chapter title |
An Experimental Investigation of Sex Differences in Recall of Verbal versus Visual Advertising Stimuli: A Content Analysis Approach
|
---|---|
Chapter number | 64 |
Book title |
The 1980’s: A Decade of Marketing Challenges
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16976-7_64 |
Book ISBNs |
978-3-31-916975-0, 978-3-31-916976-7
|
Authors |
Glen Riecken, Guven Alpay, Ramon Avila, Ugur Yavas, Riecken, Glen, Alpay, Guven, Avila, Ramon, Yavas, Ugur |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Professor | 1 | 33% |
Researcher | 1 | 33% |
Unknown | 1 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 67% |
Pharmacology, Toxicology and Pharmaceutical Science | 1 | 33% |