You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Modeling and Forecasting Sales After a Major Market Change
|
---|---|
Chapter number | 71 |
Book title |
The 1980’s: A Decade of Marketing Challenges
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16976-7_71 |
Book ISBNs |
978-3-31-916975-0, 978-3-31-916976-7
|
Authors |
Arthur J. Adams, Adams, Arthur J. |