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Chapter title |
C.B.U. New Non-Food Product Adoption Decisions
|
---|---|
Chapter number | 18 |
Book title |
The 1980’s: A Decade of Marketing Challenges
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16976-7_18 |
Book ISBNs |
978-3-31-916975-0, 978-3-31-916976-7
|
Authors |
Peter M. Banting, David L. Blenkhorn, Banting, Peter M., Blenkhorn, David L. |