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Mendeley readers
Chapter title |
Sex Roles in Advertising: Additional Evidence
|
---|---|
Chapter number | 43 |
Book title |
The 1980’s: A Decade of Marketing Challenges
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-16976-7_43 |
Book ISBNs |
978-3-31-916975-0, 978-3-31-916976-7
|
Authors |
Donald Sciglimpaglia, William J. Lundstrom, William G. Zikmund, Sciglimpaglia, Donald, Lundstrom, William J., Zikmund, William G. |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Researcher | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 1 | 100% |